Case —–

We have been creating the corporate red packet set design for Sulwhasoo for years. Last year, we chose to use a silk-sensation concept and created a premium red packet to represent the elegance and beauty of the brand. From the design to the types of paper and finishing, we worked to ensure that each process was smooth and achieving perfection.

The red packet itself is FSC™ certified and we safe-guarded that the production was cost-effective. They were very well-received among the brand’s customers, even journalists have featured them in well-known fashion magazines in Hong Kong.

Besides, we had another challenge to design the direct mailer cards for the brand Sulwhasoo and its parent company Amore Pacific. To solve the issue, we used design elements to connect both brands aesthetically, the more traditional style of branding in Sulwhasoo seamlessly fusioning into the more modern and science-based style of Amore Pacific.

Branding
Design
Project Management