Case —–

Mr. Peanuts from Planters must be one of the most recognizable mascot among other food branding characters. If you look closely the mascot, Mr. Peanuts, must have adopted some sort of anti-aging regimen as the face of this 100-year brand has been rejuvenating across the century. While celebrating this gentleman’s 100th birthday, we created this festivity theme to look back together with a Wheel-of-fortune game and celebratory balloons!

The game booth like POS installation attracted shoppers to stop by and join the game, taking home Mr. Peanut’s prizes and inducing purchase. Happy centenary!

Branding
Design
Project Management