We kick off the rebranding campaign with a new corporate video of different lengths and versions for internal and public uses. Together with multiple parties of the corporate, we synergise all efforts and comments to develop a storyboard for the video shoot. Coordination and scheduling with different participating parties and talent were particularly crucial for the video production project given the tight timeline.
To cement an international brand image, we created English and Cantonese video scripts to target the diversified demographics locally and regionally. Our post production team overhauled the appearance with modern visual effects and colours to align with the brand identity refresh. A successful rebrand roll-out doesn’t happen overnight. Keep watching as it continues to develop!