Case —–

AIA

Campaign Collateral & Logo Design


 


 

Before we even started working on its collateral and logo design, we were dying to be a part of the campaign.

How many can relate? Stiff neck, painful back, brain shut down and you almost feel like a zombie – you are not alone! That’s why when AIA asked for a collateral and logo design for their Hong Kong Healthiest Workplace Campaign, Vitality, we wanted so badly to be a part of it.

To get more people involved in the campaign and spread the positive message and energy, we created a campaign logo for Vitality and localised versions of brochures and posters with different images to fit the different local cultural context. We also bought the offline promotions to the digital world with web banners and EDM to get those who were glued to their smartphones. The winners of the campaign will soon be revealed and they will be awarded a lovely trophy that we design. Not gonna lie, even we want to get it!

We are having a friendly table football match tonight and we have saved you a place in the squad.